Thanks to social media we are now familiar with almost every aspect of a footballer's life. When they sign for a club we get the obligatory 'thumbs up' photograph of the player undergoing his medical, followed soon by the contract signing itself, and then the standard 'club shirt/scarf aloft' picture. As they progress through their club careers we are entertained by videos of the player banging in trick shots and dummying teammates on the training ground, all designed to show what a fantastic player they are when, obviously, not having to deal with actual opposition players coming at them in full tilt.
However, none of this fan engagement via social media reveals what Chelsea's players are actually doing at their Cobham training ground all week long. Because, in last night's frustratingly tedious 0-0 draw with Arsenal in the Carabao Cup we saw the Blues dominate with more than half of the possession, and had 21 shots on goal against Arsenal's eight and six shots on target to Arsenal’s three. Álvaro Morata, the latest striker to bear the prefix "club record signing" was, once again, industrious without product, leading to a notable increase in the volume of tutting in the stand around me and my girlfriend (attending her first ever top-tier football match...).
After opening his Chelsea account with a number of we’ll taken goals early on, since October Morata has been achingly profligate, most notably in one-on-one opportunities. Now, it would be charitable to credit the goalkeepers in each of these situations, but the truth of the matter is that a striker with his cojones properly attached would have put those chances away time after time. And, of course, it can only get worse. One newspaper report today noted that defender Andreas Christensen is yet to score for the club. So what? He’s a defender. What I’m interested in is the striker scoring, mainly because in his job description that’s mostly all it says.
Chelsea have been there before, of course. In fact it’s been an Achilles heel of the club for many years that, not since Gianfranco Zola's era, has it enjoyed a striker so deadly that goals happen every time, without fail (and I'm not even sure that Franco was all that consistent). Not for nothing is the club's record goal scorer Frank Lampard, a midfielder. Diego Costa and Didier Drogba were the closest Chelsea have come in the modern, Abramovich era to a regular marksmen, though both suffered being temperamental, the latter in particular, when disinterested in a fixture, simply breaking down when it suited him. And there have been the fanciful experiments - Shevchenko, Torres, Crespo, Sturridge, Eto'o, Ba, Casiraghi - with mixed results, mostly of the occasional kind.
It's easy, of course, from my seat high up in the East Stand of Stamford Bridge to carp about what happens on the pitch below, but expectations are high. And when you're spending a reported £60 million on a striker, you’d hope he does what it says on the tin. Morata isn’t alone, however. I've now watched several consecutive Chelsea games in which the goal margins could have been higher had shots on target have actually gone in. Yes, some of those can be put down to good goalkeeping, but many could have been converted with more confident, accurate predation by the players involved. That, is what I want to see on my social media feeds. Not cute larks on the training field, but players - especially those paid handsomely to score goals - practising how best to bang them in, time and time again.
The problem isn't just Morata: even Eden Hazard has been more miss than hit. Teams like Southampton and Stoke - despite their shambolic league position - have gone out of their way to frustrate Chelsea in front of goal. But then that should be something the attacking side has a plan for. Again, back to the training ground. Morata has, though, been the most obvious miscreant. In last week's league encounter with Arsenal at the Emirates Stadium the Spaniard missed a priceless chance in the first half and then sent another effort wide when bearing down on Petr Čech towards the end of the 2-2 draw. Morata was, according to Antonio Conte, "not lucky in this period". "He’s young," the Italian explained. "I repeat, I understand for a striker it's not easy if you don't score, but don't forget for Alvaro it's his first season playing regularly. He didn’t always play with Real Madrid and Juventus. You have to know this. I’m very happy with his commitment and the way he's playing. He has to stay calm continue to play this way. The goal is coming." True, and last night you couldn't fault his work rate. But, to repeat, his job is scoring goals. Going back to October, his early season form dipped for the first time following injury, with Conte saying that he needed more time to return to top form after missing chances against Bournemouth, including yet another convertible one-on-one opportunity.
If anything, Morata's apparent lack of confidence, with his feet at least. in front of goal draws the spotlight on Conte's need for a striker in the January window (the exact same problem that led to Fernando Torres joining the club in January 2011). Michy Batshuyai, the charismatic Belgian, is the de facto backup to Morata, but he has looked increasingly not the solution with every ten-minute cameo Conte has given him. Long-term, there's Tammy Abraham, who won't be recalled from loan, meaning that the only salvation for Chelsea's misfiring forwards is either an epiphany or a fresh injection of talent. And it's not entirely certain where that might come from. For now, Chelsea need to work - and work hard - on the training pitch at Cobham. They need to rediscover what you do with the ball in front of goal, regaining the confidence to not overplay and overelaborate, but shoot straight and true.
The Premier League is now clearly out of sight for all but Manchester City, but with this Saturday's league fixture against Leicester, next Wednesday's FA Cup replay against Norwich, the second leg of the Carabao Cup against Arsenal a week later, and Barcelona in the not-too distant future in the Champions League, Chelsea need a strikeforce as effective as their defence continues to be, thankfully. Because it's goals scored we pay to see, not goals saved...
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