Monday 29 May 2023

A tale of two Chelseas

If ever you wanted a weekend of footballing contrasts, these last two days provided it amply, and from one single club, too. On Saturday, Emma Hayes’ relentless pursuit of success saw Chelsea secure a fourth straight Women’s Super League title. 24 hours later Chelsea’s senior men’s team brought the curtain down on a miserable season that couldn’t have ended soon enough. One Chelsea delivered a league and cup double, the other, a Premier League bottom-half finish - 12th place, their lowest position since 1994 and their worst points tally for 30 years. That’s the kind of form that would have otherwise led to relegation were it not for the even more anaemic performances of the eight teams below them. 

Now, before anyone throws the gender debate back at me, the essential comparison being made here is that one Chelsea is managed by a tactically astute head coach who, over the past 11 years, has built, maintained and enriched the team with a profound working relationship with her players, backed by investment in the best available talent. The other has, over the course of this last season, had four different managers, each charged with integrating an embarrassment of riches acquired by a £600 million supermarket trolley dash.

And there, again, is that word: “embarrassment”. It was infamously invoked by co-owner Todd Boehly after a particularly egregious home defeat to Brighton in April. While he wasn’t wrong - chewing out the team in the changing room - many Chelsea fans felt that Boehly should have undertaken some self-reflection before making such a comment, even though in a literal sense, the players he was laying into, bought for inflated fees and in some cases, paid inflated wages, have been embarrassing. All. Season. Long.

Was it their fault though? To be blunt, yes. Six-figure weekly remuneration should be enough to incentivise anyone to deliver. But that, though, takes an extremely simplistic view of the problem. The harsh reality is that there is a collective responsibility at Chelsea for the way this season has gone - from the highest echelon on down. I don’t wish to sound churlish about the Boehly-Clearlake Capital consortium who effectively saved the club, after Roman Abramovich was forced to sell up. But the way they went about running their new toy in the wake of their £2.5 billion takeover has fuelled a level of negativity towards them that took rival club owners like Manchester United’s Glazer family and Liverpool’s Fenway Sports Group years, not months, to establish.

It shouldn’t be forgotten, though, that the ensuing dysfunction only spread to the men’s half of Chelsea. After the Women’s FA Cup Final, Hayes herself reflected on how things had gone elsewhere in her organisation: “It will bug me if I don’t say this - I’m a football fan and I’ve watched how much my club has suffered this year. We’ve had ownership changes, the men’s team hasn’t been brilliant.” And she added: “Chelsea fans - this [FA Cup title] is for you. I hope we had a little bit of joy tonight. I hope we gave you something where you can smile about it this year. The whole club, owners included.”

According to media reports, Boehly is now believed to be taking a step back from day-to-day control. Since the takeover, and the splurge on players that he personally oversaw, the management structure has supposedly been strengthened, with the appointment of co-sporting directors Paul Winstanley and Laurence Stewart, amongst other senior figures. But according to some players there have been critical exits elsewhere, particularly in medical staff and members of the ‘pit crew’ that keep the highly tuned Formula 1 car that is a Premier League football team on the road. Frank Lampard (manager #4), installed as interim manager following manager #2 Graham Potter’s sacking in April has hinted at this: “Chelsea has been a big success for 20 years but at the moment we aren’t in that position,” he said early in his tenure. “In the time I’ve been here, it’s pretty evident and clear to see - behind the scenes, on the training ground - the reasons why.” Ever the PR man, his comments were far from cryptic.

It is, though, possible that problems at Chelsea have been even deeper seated. Dysfunction, in one form or another, has long been the stream flowing though the club. BT Sport took fans of a certain vintage back to the era of chairman Ken Bates earlier this year with the excellent documentary Pound Land: Battle Of The Bridge. It sourced the origin of Chelsea’s modern day state to the hubris that followed a brief flirtation with the big time in the early 1970s, which brought a couple of trophies and Raquel Welch to Stamford Bridge. The spiralling cost of building the stand I sit in to this day amid the ’70s economy almost bankrupted the club, which was then sold to Bates for a nominal pound, only for him to be forced into an existential battle with property developers threatening to flatten the ground completely and put Chelsea out of business.

With the developers soundly beaten, Bates then took on the arrival of Matthew Harding as a director and investor, creating another power struggle. Harding, though, paved the way for new investment, and with it Glenn Hoddle, followed by European elite players like Ruud Gullit, Gianluca Vialli and Gianfranco Zola (admittedly, nearing the end of their careers). A new Chelsea emerged, enjoying less profligate times in the then-new Premier League. A remarkable goal on the final day of the 2002-2003 season from Jesper Grönkjaer propelled Chelsea into the Champions League at Liverpool’s expense, and along came Abramovich with his bottomless cheque book, followed by 20 trophies in 19 years. And 13 managers.

Low levels of job security were always priced in to any managerial appointment in the Abramovich era. The Boehly-Clearlake takeover heralded talk of long-term projects and stability. Tell that to Thomas Tuchel (manager #1): having replaced Lampard in January 2021 - with the club on much the same trajectory as it has this season - Tuchel took the team to a Champions League final within four months and won it. He then masterminded a victory in the World Club Cup the following year…only to be fired just a month into the season now ending. So much for a new regime.

Before tackling the What Happened Next? chapter of this story, it is worth framing managerial turnover in the context of player arrivals and departures. Player power has led to the undermining of many of Chelsea’s managers in the modern era. They know that if their form goes or they fall out of favour, the worst that can happen is that their agent lands them a cushy berth somewhere else. Such players are hardly likely to respond to a vulnerable coach when results go against them. Which brings me to Graham Potter.

From the outset he was handed an impossible task. Despite a reputation for creating the perfect developmental culture at Brighton on a relatively modest budget, at Chelsea he was effectively the driver of a family hatchback suddenly handed the keys to a lurid, bonkers Lamborghini. Actually, 32 of them. At first, Potter’s appointment seemed like a sharp move: a young manager who’d developed an attractive manner of play on the South Coast. But, by the time of the World Cup, and the extended international break, Potter was expressing his relief at having some time to figure out what was going wrong.

Boehly’s spending, seemingly adding people the club didn’t know it needed but bought anyway without strengthening in the departments where the need was most acute, loaded the dice for Potter. As his international players returned from Qatar, and the January window opened with Chelsea doing even more business, Potter’s fate was sealed. Despite having several weeks to figure it out, results continued to be dismal, and yet Potter now had even more new players to work with. Disquiet in the Stamford Bridge stands became more audible. As January gave way to February, the #potterout movement proliferated and, by the time he was eventually fired in April, hostility had become substantial.

Following the brief one-match tenure of Potter’s assistant, Bruno Saltor (manager #3 - effectively, the Liz Truss appointment of the season), the club decided that it would take time to consider its next permanent appointment, bringing back Lampard for the final few weeks.

Let’s be very clear, this was no more than a PR sop towards fan toxicity, but as an exercise in appeasement, it didn’t work. For all. Of the eleven games Lampard was in charge of, eight were defeats.Although most Chelsea fans still revere Lampard the player, these few weeks have damaged his managerial brand, possibly irreparably. “If you ask me what I have learned in this short period,” he reflected ruefully after the abject 4-1 defeat to Manchester United at Old Trafford, “In terms of coaching, not so much. I’ve been in in this situation as a player when you have an interim after a change of manager. A lot of the plus-points you gain are about what the team is fighting for. Can you find that extra bit? And we haven’t found that as a collective. The results say so.”

With yesterday’s final whistle at Stamford Bridge, Lampard’s second spell as Chelsea manager came to a dismal end, albeit with a smidgen of pride restored by a 1-1 draw with Newcastle at Stamford Bridge. But it also heralded a new cycle of change. Financial Fair Play rules means the club will have to trim its senior squad. Step forward, then, Mauricio Pochettino, announced today as Chelsea’s new head coach, on a two-year contract.

The 51-year-old Argentinian’s appointment has been in the works for a long time. He was even considered by Abramovich when Lampard left in 2021, and again by the new owners when Tuchel was fired last September. So, has Chelsea finally got their man? No one knows. History has shown that it doesn’t matter whether a club makes a considered appointment or a knee-jerk, instinctive hire, nothing lasts forever, no matter how smiley the obligatory contract-signing/shirt-holding photo session.

Chelsea promised a “thorough” process to identify and appoint a permanent new manager following Potter’s sacking, but whatever technical requirements were on the shopping list in early April, the weeks since will have amped up the need to restore pride and cohesion to a team that has become a laughing stock amongst rival fans. That same tribalism informed some initial misgivings about Pochettino’s Tottenham connection (before that particular quadrant of the Twittersphere was rightly shut down by reminders of where Hoddle had played for 13 years before launching Chelsea’s supposedly continuing era of elite competition). 

The task Pochettino is facing is huge. First, he has to prune an enormous 32-player squad (so big there aren’t enough spaces in the Cobham changing room for everyone). There are plenty of candidates, and while the process won’t be pain-free, those who’ve looked increasingly ineffective, disinterested or unmotivated will be easier to live without.

Hopefully, what will be left from this exercise will be a smaller, younger and more ambitious squad, something Pochettino is historically well suited to developing. He’ll have a lot to work with. It’s been hard to gauge what Lampard’s selection strategy has been over the last few weeks and what clues that might provide as to what his successor will do, given that as Pochettino has conducted his own contract negotiations he is also believed to have informed the Chelsea hierarchy who he’d like to work with from the existing squad. 

Given his reputation for developing youth, that bodes well for young homegrown left back Lewis Hall. Still only 18, and clearly with a lot to learn, he has taken his opportunity well with Ben Chilwell and Marc Cucurella both out of action, with gutsy performances since Lampard played him in his final games in charge. Similarly Noni Madueke, the 21-year-old Englishman signed in January from PSV Eindhoven who has already shown himself to be far more interested in playing up the right wing than Hakim Zyech or Christian Pulisic have ever done. More puzzling is the development prospects for Carney Chukwuemeka, the 19-year-old midfielder signed from Aston Villa with great expectation, but whom Lampard appeared to keep at arms length. At the centre of midfield sits the Argentinian Enzo Fernández, bought in January for a staggering £106.8 million but, at 22 and a long-term contract, the kind of player Pochettino might build around.

He is also thought to be a fan of using homegrown talent, something Lampard, during his first spell in charge, made good use of, with Chelsea Academy graduates like Reece James, Tammy Abraham (now at Roma) and Fikayo Tamori (now at Milan). Unless sold in the domestic departures, Pochettino would do well to retain Conor Gallagher, another youth product. He will also want to call upon 20-year-old Levi Colwill, the central defender who joined Chelsea as a schoolboy and who has been getting regular football on loan at Brighton. Given that 39-year-old Thiago Silva can’t possibly go on forever, the thinking is that Colwill could be integrated into Chelsea’s backline (ideally, with Silva retained as a defensive coach to maximise his exhaustive experience).

Pochettino’s biggest headache, though, will be Mason Mount. At 24, and a Chelsea player since he was 8, he is the ideal figure the club needs and Pochettino wants. Personable, mature, and therefore a PR asset (making him captaincy material, with Azpiliqueta nearing the door), he is also about to enter the final year of his contract, with nothing yet agreed on a renewal despite months of speculation. For such an asset, Mount and Chelsea have been engaged in a weird, socially-distanced dance in recent weeks, with negotiations either progressing slowly or not at all. Pochettino might make a last-ditch attempt to persuade him to stay at his boyhood club, but with Manchester United and Liverpool circling, and interest from Arsenal, too, the prospect of cashing in on a player valued at around £55 million could be too tempting for the club to resist. After the Newcastle game yesterday, Mount was part of the team lap-of-honour at Stamford Bridge. To most watching on, it felt like farewell.

As it did when Ruben Loftus-Cheek, another youth product, was subsituted, giving an emotional wave to Stamford Bridge that appeared to confirm speculation that he’ll be off, possibly to AC Milan. Selling Mount, along with Loftus-Cheek, Trevoh Chalobah, Callum Hudson-Odoi and even Gallagher would not only make money, but as homegrown players balance out Financial Fair Play regulations. Other disposals will just save money, such as Pierre-Emerick Aubameyang and Kalidou Koulibaly, two of last summer’s inexplicable, and expensively reumunerated purchases. Whoever goes, it is understood that Chelsea will need to do their selling business before the end of June, when the transactions can be recorded in the club’s accounts for the season. That won’t rule out new players coming in (Leipzig’s Golden Boot-winning French striker Christopher Nkunku is believed to have already agreed a move to Chelsea this summer). 

Pochettino will need - and want - to work with a much smaller squad, comprising players with a shared hunger and a sense of team spirit that has, this season, been glaringly absent. If some rumours are to be believed, a lack of commitment from some players has combined to disastrous effect with a lack of confidence in other. A fundamental rebuild will, then, be essential. Not just in personnel, but in what motivates them. In that, there is a lot to learn from the season now ended. 

All seasons can seem overly long by May, but for us Chelsea fans, 2022-23 has felt endless. A touchline mini-fracas between Thomas Tuchel and Antonio Conte, when Spurs manager, now seems distant. As does the World Cup, with all of the culture war brouhaha it engendered. Another new era at Chelsea awaits, but fans used to trophies will have to wait longer before seeing another open-top bus parade on the Fulham Road. But it’s not a lost cause: Erik ten Hag effectively rebuilt Manchester United in a season, following a similar period of managerial turmoil. Mikel Arteta took Arsenal to almost the Premier League title this term, despite a particularly rocky start to his time as their manager. As long as Pochettino is allowed to get on with his work, and expectations are managed accordingly, who knows where Chelsea could end up?

While he is, though, something of a compromise, his appointment at the third time of asking is more of a marriage of convenience. “Everything at Chelsea fits,” wrote Spanish football expert Guillem Balague when Pochettino emerged as the most likely candidate for the job. “It is a young squad, a thriving academy coupled with a desire from the owners to bring youth through, a philosophy that is aggressive and dynamic with high pressure and loads of energy.”

Pochettino has also been out of a job for almost a year, since parting company with Paris Saint-Germain, evidently taking his time to find the right project. “He has taken a good look at himself and what he did wrong at the French club, what he could have done better and how he can avoid making similar mistakes at Chelsea,” Balague added. “He needs to have the energy to be able to mould players, know that the players are listening to him and have the authority to ensure that this is happening.”

He will need a degree of autonomy rarely granted Chelsea managers in the modern era. Fixing Chelsea will not be an overnight job. Patience - the sport’s most precious commodity - has never been abundant at this football club. There’s no suggestion that the cycle is about to be broken by Pochettino’s appointment, but with no European football next season and a gentler fixture list, he will have a bit more time and space to craft the squad in the way that he wants to. How long he gets to restore incoming traffic to the Stamford Bridge trophy room remains to be seen.

At the end of the day, no one knows. Day One of a new coach’s tenure always brims with hope, expectation and optimism. Until it goes wrong. That’s been the case with Chelsea forever (with, perhaps, the one exception of Rafa Benitez, who trolled everyone by winning the Europa League as interim head coach, despite being regarded as an inflammatory appointment). Pochettino does have a record of playing good football, at Espanyol, Southampton, Tottenham and PSG, and while he is certainly not held in the same regard as, say, a Guardiola, he has at least managed well with what he’s had at his disposal. Even Chelsea’s most jaded fans should remember that he came close to winning the Premier League twice - in 2016 and 2017 - with Spurs. Which makes you wonder what he would be capable of in SW6, assuming he can sort out the mess he’s inheriting. He is, to cite Balague, a “hungry manager” after a year away from day-to-day management. Let’s hope that hunger pays off.

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