Tuesday, 11 February 2020

Why it might be time to give Top Gear another go

Picture: BBC

I’d hardly say I was a petrolhead, but there was a time when Top Gear was required bloke telly. In its classic line-up (a phrase akin to describing Genesis in terms of the Peter Gabriel era) - and some incarnations on from William Woollard’s inch-of-ankle-revealing, foot up on a bumper, explaining how camrods work - there is little doubt that the triumvirate of Jeremy Clarkson, James May and Richard Hammond successfully transcended oily-fingered motoring journalism to produce, until it started getting tired and predictably scripted, a genuinely entertaining and enjoyable hour of Sunday evening television. True, it relied on laddishness and barely one dimensional humour, but only the most prudish would deny that the chemistry between Clarkson, May and Hammond was real and one of those rare examples of presenters not only drawing the viewer into their world without too much self-indulgence, but also drawing the viewer into the exquisitely filmed pieces they produced.

Clarkson and producer Andy Wilman deserve the credit for that, transforming the original Thursday evening BBC2 ‘magazine’, with helpful items about sensible cars, into something by turns entertaining and aspirational. And then they ruined it. The ‘steak dinner’ incident that led to Clarkson’s departure in 2015, with May and Hammond (and Wilman) rapidly following him out the door, probably came at the right time. By then the jokes were getting old, the stunts corny, and the three-way chemistry starting to appear over-confected. Then they took the same formula to Amazon, where their The Grand Tour (managing to work the ‘TG’ initials into their new venture) felt equally as contrived, and rarely, if ever, worth the Prime Video subscription. Meanwhile, as you may recall, the BBC soldiered on, with a bloated Top Gear reboot presented by Chris Evans, with sundry others including Friends’ Matt Le Blanc and former Formula 1 boss Eddie Jordan, and then reinvented again with just Le Blanc flanked by motoring journalists Chris Harris and Rory Reid (who at least had some industry chops to draw on). And then I switched off. I’d seen it all, to be quite honest. The feature-length films to Africa, Vietnam, across the US and elsewhere in the Clarkson era were, even when veering into pubescent political incorrectness that wasn’t funny at all, brilliant television. Proper travel documentaries that just happened to have motoring as their foundation. But, towards the end of the C/C/H era, they’d run their course.

Fast forward, then, to 2020. Top Gear has not only survived further invention that rendered it of little interest, but as of its 29th series, later this year, it is being moved to BBC One. 43 years after the first edition on BBC Two (commencing a nine-episode series commissioned by the BBC’s Midlands organisation and presented by newsreader Angela Rippon and local news presenter Tom Coyne), a show that has been one of the BBC’s most biggest money and audience spinners, via overseas franchises, DVDs, branded bubble bath and all of that, is transferring to true primetime. Cynics - including yesterday’s Guardian - might conclude that this is as much to do with the BBC shoring up its audience numbers as it goes into the next round of discussions about its long-term future funded by the licence fee. It wouldn’t be the first BBC Two-BBC One transfer either: Line Of Duty, Peaky Blinders and Bake Off all made the transition to the bigger viewing potential of the ‘senior’ channel. It may, though, also be recognition of the fact that Top Gear has finally been brought back from the dead by the latest presenter line-up of comedian Paddy McGuinness, ex-cricketer Freddie Flintoff, and the aforementioned Harris. That may come as a surprise if you haven’t seen the latest series, which began in December: a comedian, an ex-cricketer and a motoring journalist doesn’t necessarily sound like the instant formula for reviving a long-standing, much loved but somewhat derided television franchise. But in the shows that I’ve seen, I’ve been warmed by the natural chemistry between the three disparate presenters. And while some of the content has been a little familiar to stunts and capers in the past (the recent race between a McLaren Speedtail and a RAF F-35 Lightning fighter jet copied verbatim the 2007 race between Hammond in a Bugatti Veyron and a RAF Typhoon), everything else has made for enjoyable Sunday evening viewing. Top Gear has zip once more. It is no longer trying too hard to be anything. No wonder it has been reaching viewing figures as high as 4.3 million (though still a way off the seven million peak the show achieved during the Clarkson era). That audience growth is crucial to the BBC One move. The new presenter line-up helped make Top Gear BBC Two’s highest-rated show in 2019, crucially placing it amongs the top four shows for 16-34-year-olds. That demographic is crucial for the BBC as it deals with the existential challenge of losing younger viewers to Netflix, Amazon, YouTube and other online platforms.

Maintaining those figures, with the expectation of taking them even higher, will be crucial for the Top Gear team and for BBC One management. It’s not known, yet, whether the new series will again be on a Sunday night, but scheduling will be critical. Top Gear is in a category of its own: Countryfile on a Sunday evening appeals to those (like me) in search of gentle, bucolic viewing, even with a factual base. A Sunday night drama will work differently again. So quite how three blokes - and there’s a clear emphasis here on blokes - larking around in and with cars remains to be seen where it would fit. That said, the renewed presenter chemistry is one the BBC will not want to mess with again.

Fans have generally rated the show as being “back to its best”, with the presenting line-up drawing most of this favour. Clearly it has proven to be a struggle to get it right since the golden trio left. “People often look at the past through the rose-tinted glass,” Chris Harris recently told the online newspaper Metro. “But if you go back to Top Gear 2000/2002 the chemistry wasn’t there [in the early reboot period], it took time to grow.” The editorial content, however, will also be crucial if the show is to retain its loyal fanbase, judging by some of the online backlash to the recent fighter jet rematch (“All been done before. No new ideas?”, was one remark on Twitter). McGuinness has, though, hit on why the BBC One move makes sense: "The beauty of it is that it's an entertainment show which the whole family can watch - we're not just doing straight car reviews every week,” he told BBC News. Maintaining that entertainment factor, as a factual show at heart, will be key. The show’s current executive producer, Alex Renton, has said that the show is now “less scripted” than in previous incarnations, relying more on the natural interaction between McGuinness, Flintoff and Harris. "I think it's well-known that in Matt [LeBlanc]'s day it was quite heavily scripted because of how we used to work, and now there's just the freedom,” Renton recently said. “They know each other better and the chemistry grows more and more. A huge amount of the backroom stuff is the same, we've had the same crew for years, but there's something about when Chris, Paddy and Freddie are on set together, and it just goes off."

"Top Gear might have miles on the clock,” Renton added, “but this trio has injected some va-va-voom. Their chemistry was immediate, their camaraderie warm." Be that as it may, they are still reliant on the editorial team keeping things fresh. "We like to be involved vaguely in the creative process so we know what's going on and we have some input," Harris told BBC News, "but actually, Top Gear is at its best when the producers spring something on you and we respond naturally to it. The more you know, the less realistic your reactions. So we're in that weird position of encouraging things to happen that we don't know about."

That also feeds the undoubted chemistry between the current trio of presenters. No wonder Charlotte Moore, Director of BBC Content, gushed at the announcement on Monday of the move to BBC One: "Freddie, Paddy and Chris have revitalised the hit series with their escapades and banter; and we couldn't have asked for a better response to their series so far and the impact it's had with young audiences." The challenge, now, is to keep that going whilst in the undoubted spotlight of a prime time slot on BBC One. At 43 years old, it’s time for Top Gear to grow up. A bit.

No comments:

Post a Comment