Released 30 years ago today it took the Dublin band over the threshold of superstardom. Hit singles like Pride (In The Name Of Love), Sunday Bloody Sunday and New Year's Day, plus the critically acclaimed albums Boy, October and War, had already established their credibility, placing them on the fringes of daytime mainstream without brushing them out of the evening radio shows where the not-yet-huge could consider themselves cool.
Two things happened before The Joshua Tree became U2's turning point: firstly it's predecessor, the Brian Eno/Daniel Lanois-produced Under A Blood Red Sky, had netted them hits in Pride and the melancholy The Unforgettable Fire. And then the following year, on 13 July, 1985, the-then still-young band became one of the standout turns at Live Aid. This was due in part to U2 challenging Queen for the liveliest set of all the acts at either Wembley or in Philadelphia. Having torn through Sunday Bloody Sunday and then an extended version of Bad, Bono hammed things up by beckoning British teenager Melanie Hills to join him on stage (a Springsteen-esque gag he'd pulled before), shortly followed by her sister Elaine. At the singer's behest, bouncers attempt to pluck the girls from the crowd, but with Harvey Goldsmith's strict 20-minute limit on each bands' sets ticking away, Bono himself dived into the crowd to assist. A third girl, the 15-year-old Kal Khalique - there principally to see Wham - was also pulled from the throng. She's the one Bono ended up slow-dancing with. It was all gloriously hammy, and not entirely spontaneous ("I don't like the distance between performer and audience. So I'm looking for a symbol of the day, something I can hold onto", Bono would later say) but it carved an eternal mark in the collective memory of Live Aid, not least of which, because it occurred during a set that U2 had scheduled (via clever negotiation) just as the vast US audience was joining Bob Geldof's "global jukebox". It was a masterstroke.
We were hearing With Or Without You for the first time. It's a moment I clearly won't ever forget. Like so many bands, I'd not disliked U2 previously but I'd never been all that fervent about them, either. Tonally, too, With Or Without You didn't sound all that different from The Unforgettable Fire, their last single, but there was a notable flavour of Americana (then not really a term) about it. The following Monday The Joshua Tree was released, and it all started to come together.
They say you should never judge a book by its cover, but Dutch photographer Anton Corbijn's cover photography for U2's fifth studio album set the tone. There, in a black and white strip taking up a third of the cover space were Larry Mullen Jr, Clayton, The Edge and Bono, squeezed into the left-hand half of a frame, with grey desert occupying the other half. There was more of this sparse, monochrome photography on the inner sleeve and back cover, all shot in the vast Joshua Tree National Park near Palm Springs in California, and all with the band looking less like the punk-inspired New Wave rockers from Dublin that they once were, and more like members of a native American nation. "When I see the people we were back then," The Edge has written in a forthcoming personal photo diary of the Corbijn shoot, "I see a bunch of pilgrims on a journey towards some kind of creative home. I think that really does capture the spirit of the band at that time."
Corbijn's cover art was perfectly in keeping with the music within. Produced by Eno and Lanois (who'd most recently been responsible for Peter Gabriel's breakthrough So), it managed to encompass the signature U2 sound - Edge's instantly recognisable delayed guitar, Clayton's thudding bass, Mullen's crisp drums, and Bono's breathy vocal style - in a simpler, more stripped down sound, one which somehow evoked the desert landscape on the album sleeve. The desert theme became instantly obvious with the opening track, Where The Streets Have No Name, a compelling, scaling song that, according to Eno, had been tortuous to record ("...a ridiculous saga" he tells the latest edition of Mojo, "I estimate that 40 per cent of the time was spent on that one song. It became a kind of weird obsession."
As the album opened up further, it was clear that the Irish quartet were deliberately exploring the badlands of the Americas. Just as Bruce Springsteen had successfully evoked New Jersey and the industrial north-east, The Joshua Tree was doing the same for the barren south-west, with Red Hill Mining Town and even One Tree Hill (a tribute to a U2 roadie who'd died in a motorbike accident the previous year), drawing on the searing heat and dust of the West. Bullet The Blue Sky, while set in South America, sort of followed the album's unspoken theme of America's influence (it had been inspired during U2's involvement in the Amnesty International 'Conspiracy Of Hope' tour of Central and South America).
30 years on, The Joshua Tree is, perhaps, more legend than milestone. But for the 19-year-old me, it opened up a fascination with American music that I hadn't yet fully appreciated. I could recognise references to the blues (later to flourish on The Joshua Tree tour, with their BB King collaboration, When Love Comes To Town) and the various Lanois-influenced clips of Americana that dot the album. What is certain is that it launched U2 into the upper echelons of global achievement, with Time magazine featuring them on a cover with the splash "Rock's Hottest Ticket". Crucially, The Joshua Tree - with its American themes - established them in the country of its inspiration, becoming their first ever No.1 album in the US just three weeks after its release.
Some will argue that Achtung Baby, the Berlin-recorded studio follow-up, was a better album, written deliberately to confound the belief that U2 had, via The Joshua Tree and it's live release Rattle And Hum, become an Irish version of The Eagles. But, perhaps, with Americana as a genre taking more subtle strides to appropriate the American heartland, U2's first commercial colossus can be appraised afresh. A piece by Tim Sommer in The Observer last Sunday made a somewhat valid point that U2's unashamed appropriation of a blend of authentic genres was "the most basic thievery", but no more than a Led Zeppelin had done beforehand. However, Sommer wrote, "the sheer weight of U2’s personality and charismatic energy" allowed them to get away with it. "In their hands, it doesn’t feel like plagiarism, but like a redistribution of deserving and lesser-known art to the masses." Surely, though, isn't this what everyone has always done? From rock and roll to Chicago house music, someone's always taken from someone else and turned it into something different.
This spring and summer we'll get a chance to make our own minds up with U2 retreading The Joshua Tree in a 30th anniversary tour of, first, the US and then Europe, playing the album - as is the vogue - in its entirety. On 2 June the band will issue an anniversary edition of the record itself, including in the obligatory super deluxe package a live recording from the 1987 tour's Madison Square Gardens show, B-sides from the album's singles and new remixes from Daniel Lanois, Steve Lillywhite and others, along with an 84-page hardback book of unseen personal photography shot by The Edge during the Corbijn cover art photo sessions out in the desert.
Obviously it's a package aimed squarely at people like me and my vintage, but as someone who believes that U2 peaked in the contrasting period of The Joshua Tree and Achtung Baby, and began to lose their appeal with the bombast, gimmicks and pontification that followed (not to mention the violation of that free iTunes album...) I will happily take the journey back three decades, get some desert sand on my feet again, and remind myself of what it was like to dream about America long before I got the chance to experience it for real.
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