You know my name: Bond, James Bond

I may be speaking from an extremely partisan position, but for my entire lifetime - and certainly my culturally-aware lifetime - there has never been anything in cinema quite like James Bond. Even giving a pass to the weaker entries in the now-25-strong ‘official’ series (and you’ll have to read my post from earlier this week to see how the first 24 stack up), the films have, for 59 years, provided a scale and scope of escapism that many rivals have attempted to surpass, but none ever have. No wonder the cinema industry has been hanging on to the opening of No Time To Die with grim determination - and relief that, finally, the film is being released.

This is, after all, Hollywood’s longest-running franchise (anything featuring Godzilla or Sherlock Holmes not withstanding), in an era when bankable repeat business driven by definitive movie brands is what keeps the multiplexes going. To date, the series launched by Albert “Cubby” Broccoli and Harry Saltzman in 1962 with Dr. No has earned a collective $16.3 billion in global ticket sales, according to a calculation by Forbes in 2018. That stat alone underlines just what the almost two-year delay to No Time To Die means to the film industry. As it is, MGM and Eon Productions, the company Broccoli and Saltzman founded in 1961, have spent $250 million making the film (the highest budget ever for a Bond production) and $66 million on promoting it, though no doubt the myriad product placement deals - from the usual watch and car brands to, bizarrely, a limited edition pair of Adidas trainers - will have offset some of that cost.

Nevertheless, while 007 has endured plenty of save-the-world scrapes in his time, the stakes couldn’t be higher for an industry deadened by the global pandemic. Yes, there have been other priorities and, yes, there’s been television and a tsunami of everyone-has-a-favourite streaming recommendations, but there is nothing - repeat, nothing - like the big screen experience. And there is nothing like a new Bond film to experience it through. What the series might lack in Oscar-worthy artistic integrity it more than makes up for in areas that popcorn-munching paying punters actually enjoy, namely a stupidly good time, with the right cocktail of action, confected glamour, a little bit of knowing humour, and a window opened on the world though spectacular locations. Which is why the arrival, at last, of No Time To Die fills me with both unbridled excitement and just a little worry.

The worry comes from the obvious: is it any good? Ever since the ‘Bond 25’ project was announced in 2016, a year after Spectre appeared, expectation has mounted. Of course it did. It always does. The first issue was whether Daniel Craig, who had rebooted Bond when receiving his double-o status with 2006’s Casino Royale, would return. He’d been quoted saying, rashly, that he’d “rather slash his wrists” than play 007 again, but in fairness, he was asked the question not long after Spectre had wrapped. As he has subsequently said in interviews, it was like asking a marathon runner if they’d run another just after passing the finishing line on the first. 

However, getting Craig to sign on for a fifth outing turned out to be the easiest challenge for Bond 25 to surmount: first, Danny Boyle, who was brought in to replace the equally auteurist Sam Mendes (who’d directed Craig's third and fourth, Skyfall and Spectre), walked away amid “creative differences” (allegedly trying to change Bond too much). In came Cary Fukunaga, a relatively unknown director in the genre, but whose work on TV series like True Detective had marked him out as an innovator. In, too, came Phoebe Waller-Bridge at Daniel Craig’s behest, to add a little of her own magic to a script already written by longtime Bond writers Neal Purvis and Robert Wade. All of this further pushed back a release date of what was, for certain, Craig’s final Bond film. But then a global calamity as deadly as 007 had ever faced down forced the opening of No Time To Die to be rescheduled not once, not twice, but three times. 

Now, almost two years after it was supposed to be on our cinema screens, it’s here. Expectation levels are off the charts. Enticingly, the producers have been feeding us delicious scraps of No Time To Die through trailers. From these we’ve pieced together that Craig is joined for a second time by Léa Seydoux as love interest Madeleine Swann, that Christoph Waltz returns, cryptically, as perennial nemesis Ernst Stavro Blofeld, and there is the usual supporting gang of M (Ralph Fiennes), Miss. Moneypenny (Naomie Harris) and Q (Ben Whishaw). And we know that principal villain this time is Remi Malik as Lyutsifer Safin, while Lashana Lynch has kept people guessing as to whether she’s being teed up to play a female Bond (she’s not) as the fellow 00, Nomi. There are gadgets, car chases and shootouts, obviously.

For subscribers to the Bond mythology, No Time To Die also, we’re promised, resolves an arc commenced by Casino Royale. That film wasn’t just a reset of the character’s “sexist, misogynist, dinosaur” ways, as Judi Dench’s M accused Brosnan’s Bond of in GoldenEye, but the introduction of themes that made the character decidedly more vulnerable, emotional even. It wasn’t, however, the dramatic reboot some seem to think it was. But in everything from the cinematography to the characterisations, the Daniel Craig Bond films have marked a tonal shift from the cartoon-like self parody they were, at one stage, in danger of becoming. The Bond producers have acknowledged that 007 had to reflect a post-9/11 reality, in which spies didn’t drink vodka-martinis and drive exotic (and highly conspicuous) sports cars, but actually operated in the shadows, cyphers for governments with a genuine need for secret agents to be just that, secret. This was key to the critical and commercial success of the Jason Bourne films, which redefined the spy-action genre as more dystopian than Bond’s encounters with deranged super-villains. It was a realism that 007 had to shift towards to remain audience-credible.

We don’t, however, want Bond to be another Bourne. We want “Bond, James Bond” with all the Bond traditions, tropes and cliches. And, it would appear, we get plenty of that with No Time To Die. Now that it's opened I’ll spare you any plot spoilers if you’re planning to go and see it in the coming days, but we do already know that it centres around Bond being forced out of retirement after his CIA friend Felix tells him about the kidnap of scientist by the sinister Safin who has seriously dangerous intentions for the world. As they usually do. You’re welcome, of course, to read any of the first reviews that have appeared since Tuesday night’s premiere.

The one hope, going into No Time To Die’s general opening today in the UK, is that it will break the supposed curse of Last Bond Appearance Syndrome. This is the slightly flimsy supposition that the five Bond actors until Craig have all made final appearances in underwhelming 007 outings. I’d dispute that assessment for Sean Connery (Diamonds Are Forever - No.5 on my ranking, posted earlier this week), and George Lazenby only made the one film, On Her Majesty’s Secret Service, which was pretty good (No.7), but it is true that with Roger Moore’s A View To A Kill, Timothy Dalton’s Licence To Kill, and Pierce Brosnan’s Die Another Day, their tenures ended disappointingly. The Den Of Geek website correctly pointed out that No Time To Die brings an end to Craig’s time as Bond after a largely acclaimed run of films, with directors Martin Campbell, Marc Foster and Sam Mendes (twice) taking the franchise into new territory, character and narrative-wise. And now it is Fukunaga who has been given the keys to cinema's most famous and enduring screen property.

Daniel Craig has undoubtedly moved the needle as far as Bond goes, in his 15 years in the role - itself a landmark, albeit one determined by the circumstance of the extended gap between Spectre and now. He caused shock and even denial when first cast for being blond and of a somewhat stockier physical stature than the image first cast by Sean Connery in Dr. No (to the extent that the CraigNotBond movement emerged online amongst those with clearly too much time on their hands). Now it would be hard to imagine anyone else. “I’m in total denial,” co-producer Barbara Broccoli - Cubby's daughter - recently told Variety of the end of the Craig era. “I’ve accepted what Daniel has said, but I’m still in denial. It’s too traumatic for me.” 

It is certainly going to be strange: I grew up in the era of Roger Moore, and accepted the transition to Timothy Dalton and then Pierce Brosnan, but the Daniel Craig films have reinvigorated my love of the entire franchise. This, then, raises the stakes of how Broccoli and her step-brother Michael G. Wilson go about a potential Bond 26. Casting the lead will be the first challenge, given that the media has, since Craig first suggested his time was over, been tripping over themselves with names, from Idris Elba, Tom Hardy and Henry Cavill to Richard Madden, James Norton and, most recently, Bridgerton’s Rege-Jean Page all tipped to replace him. Even Lynch has been suggested as the first female Bond, purely for playing the double-0 Nomi in No Time To Die. However, Broccoli insists that the process to find the next James Bond has not started yet. “Oh, God no. We’re not thinking about it at all,” she told BBC Radio 4’s Today programme on Monday. “We want Daniel to have his time of celebration. Next year we’ll start thinking about the future.” “He’s been such a great Bond,” Wilson added. “Those are big shoes to fill.”

What is certain is that Bond, in Broccoli and Wilson’s eyes, wouldn’t necessarily have to be white and dark-haired in the Connery image. “You think of him as being from Britain or the Commonwealth, but Britain is a very diverse place,” Wilson said to Variety, with his step-sister underlining the seriousness with which they regard the key process of finding their next Bond first, before a 26th film commences development. “For better or worse, we are the custodians of this character. We take that responsibility seriously,” Broccoli said. “He can be of any color,” she added, but stressed the following point: “but he is male. I believe we should be creating new characters for women - strong female characters. I’m not particularly interested in taking a male character and having a woman play it. I think women are far more interesting than that.”

That, in itself, is a key statement, given that political attitudes have shifted with the #MeToo movement. “Bond’s been evolving along with all the other men in the world,” Broccoli told Variety, and to some extent that’s true. In Vesper Lynd and Madeline Swann, Craig’s Bond has been virtually monogamous. That doesn’t mean to say that glamorous women don’t still play a part in 007's lifestyle, but there has been a shift - arguably begun during the Brosnan era - towards less simpering female characters serving more than just lazy eye candy and perpetuating that horrendously anachronistic tabloid term ‘Bond girls’.

The other assurance the Bond team have given is that 007 will remain a cinema proposition. Despite fears (and, surely, the studio’s temptation) that COVID-19 would lead to No Time To Die being released on streaming platforms first, even the acquisition of Eon’s production partner MGM by Amazon has brought pledges by all parties that Bond will remain a big screen attraction first and foremost. Or at least for now. “We make these films for the audiences,” Broccoli has said. “We like to think that they’re going to be seen primarily on the big screen. But having said that, we have to look to the future. Our fans are the ones who dictate how they want to consume their entertainment. I don’t think we can rule anything out, because it’s the audience that will make those decisions. Not us.”

The Amazon buyout has accelerated the discussion. In July, Wilson and Broccoli issued a statement to The New York Times for a piece about MGM bosses Michael De Luca and Pamela Abdy in which they referred to “the continuing success” of the Bond films as being at a “critical juncture”, with its future “dependent on us getting the next iteration right”. They looked to De Luca and Abdy to be allowed to run the studio “unencumbered”, a possibly veiled remark about Amazon as a streaming giant. In the immediate term, fears about parental meddling would be unfounded, especially given that the acquisition is yet to pass regulatory approval, but also, Amazon didn’t acquire the Bond franchise outright, as it is a partnership between MGM and Eon. But still, the spectre, so to speak, of Bond being developed as some sort of television spinoff rarely disappears from view. “I think we’re in denial!” Wilson quipped to Total Film during a conversation about the franchise’s future, and the possibility of 007 appearing in a TV series. “We make films. We make films for the cinema. That’s what we do,” They had resisted the temptation of television “for 60 years”.

Clearly, though, the expectation and excitement generated by the prolonged release of No Time To Die, coupled with the critical and public success it is now generating, will only accelerate the need for Wilson and Broccoli to sit down, soon, and decide where they take their Bond custody next’. “It’s tough to think about the future until this film [No Time To Die] has its moment,” Broccoli told Total Film. “I think we just really want to celebrate this and celebrate Daniel, and then when the dust settles, look at the landscape and figure out what the future is. Although I think one thing we’ve certainly learned in the last 18 months is you never know what the future is.” One thing’s for certain: “James Bond will return”.