Clarkson!

Picture: Amazon

Sometimes in the culture wars, events contrive to create the perfect storm. In the case of the Duke and Duchess of Sussex - Harry and Meghan, to you and me - the storm is a permanent state of enragement, much like that giant red cyclone near the equator of Jupiter.

For one newspaper in particular - obviously, the Daily Mail - it is ever-present. On any given day there are four or five stories about Harry, or Meghan, or both. At the height of the furore over Harry’s memoir Spare, you’d be lucky to find coverage of anything else. In recent days, though, the Mail’s apparent obsession with the Sussexes has died down to just four or five new stories a day. That, though, is still tempered by an injection of beatific pieces about Harry’s brother and sister-in-law, the Prince and Princess of Wales. It has been a prominent feature of the British media's editorial polarity that picture stories of the ever-smiling Catherine, her heir-to-the-throne husband and their adorable children get prominence in contrast to the prevailingly negative coverage of Harry and Meghan. Don’t tell me there isn’t an agenda going on there…

Back in December, before Spare came out, and in the wake of the royal couple’s exorcising Netflix series, Jeremy Clarkson stuck his size 14s in by writing a wholly offensive column for The Sun in which he suggested that Meghan should be paraded naked through the streets of Britain while having excrement flung at her by the public. He wasn't, to the best of anyone's knowledge, being literal, but in that oh-so Clarksonesque way, it was a clumsy reference to a scene from Game Of Thrones with which to emphasise the “hate” - his word – he had for the duchess “on a cellular level”. To hammer home his disdain, Clarkson placed the duchess above Scotland’s First Minister Nicola Sturgeon and even serial killer Rose West. Needless to say, the shit-slinging idea went down well with people on Twitter called “Daz” or “Barry” who suffix their handles with Cross of St. George flags, and whose timelines are regularly peppered with sentiment supportive of topics such as Brexit, defunding the BBC and bringing back Boris. Basically, anything starting with the letter b. 

This is the Clarkson fan base: ‘real blokes’ who like cars, football and probably still bemoan the disappearance of The Sun’s Page Three “stunnah”, which was, of course, always only “a bit of fun” and in no way a daily dose of sexist titillation (with the emphasis on “tit” – phwoar!). These are the self-styled anti-woke warriors, who feed - and feed off - the Daily Mail’s constant chuntering about anything remotely liberal, contriving a culture war angle out of anything. So, far from merely tolerating his occasional sexism and casual racism on Top Gear, Clarkson’s core demographic have fully bought into his reactionary schtick. Which means the egregious column he wrote in December was probably regarded by most of his following as grist to the mill.

Not so, everyone else. Within a matter of days the column had attracted a record 25,000 complaints to the press regulator Ipso. As a pile-on ensued, an apparently chastened Clarkson tweeted: “Oh dear. I’ve rather put my foot in it. In a column I wrote about Meghan, I made a clumsy reference to a scene in Game Of Thrones and this has gone down badly with a great many people. I’m horrified to have caused so much hurt and I shall be more careful in future.” 

It wasn’t enough. Even to his daughter Emily. “My views are and have always been clear when it comes to misogyny, bullying and the treatment of women by the media,” she wrote in an Instagram post. “I want to make it very clear that I stand against everything that my dad wrote about Meghan Markle and I remain standing in support of those that are targeted with online hatred.”

The broad view agreed. Clarkson senior had been deeply misogynist. Questions were asked of the editorial governance at The Sun to have allowed the column to have run in the first place, with former Sun editor Neil Wallis calling it a “dreadful failure of editing.” Immediately, questions arose as to the reputational damage Clarkson had done to the broadcasters who employ him, although while Kevin Lygo, ITV’s media and entertainment boss, described the column as “awful”, he said there were no plans to replace him as presenter of Who Wants To Be A Millionaire?. Amazon, which has paid Clarkson several millions to front the son-of-Top Gear, The Grand Tour, and the reality series Clarkson’s Farm, was less ambiguous. Described by Clarkson himself as “incandescent” over The Sun piece, the streaming service was reported by entertainment industry trade rag Variety as “cutting their ties” with the controversial presenter. This, in turn, set off the likes of the Daily Mail and its readers who predictably accused those offended by Clarkson of ‘cancelling’ the 62-year-old manchild. Except that he hasn’t, yet.

In fact, the Variety story said that it was only “likely” that Amazon would part ways with Clarkson, and following “the conclusion of existing agreements.” Those include one more series of The Grand Tour and two of Clarkson’s Farm. That will mean Clarkson remains onscreen with Amazon for at least the next two years. But, as we know with the tabloids’ obsession with woke-bashing, don’t let such practicalities get in the way of a good story.

Amazon has remained quiet on Clarkson’s future, although a “senior figure” connected with the company told the Telegraph that such talk of the presenter being cancelled because of his column in The Sun was “nonsense”. Another pointed out that Clarkson’s brand of gobshite controversy was hardly in the same league of offence-causing as some of the books Amazon sells, like Mein Kampf, or documentary series on Prime about serial killers. Actually, the storm only emboldens Clarkson’s brand. Ever since he started using strained metaphors in the ‘old’ Top Gear about cars “snapping knicker elastic”, he knowingly self-cultivated an image of being television’s actual Alan B’Stard, who comes out with mildly reactionary things just to get a rise. Boo!

It worked. Top Gear 2.0, with Clarkson, Richard Hammond and James May, became a juvenile version of Last Of The Summer Wine, pushing the tolerance envelope with obviously scripted routines that portrayed the trio as a group of overgrown schoolboys, rather than middle-aged motoring journalists. That was until the “slope” reference in a film the trio made in Thailand which was, we were assured, a statement about a camera angle. I don’t think the Thai gentleman in shot would have been amusedThe last straw, for the BBC, at least, came with Clarkson being sacked for punching a Top Gear producer while on location after being told that the crew’s hotel couldn’t prepare a late night steak for him.

Picture: Amazon

Thus, Amazon spent £160 million on luring Clarkson & Co over to Prime to develop The Grand Tour which was, blatantly, Top Gear 2.5. Same presenters, same schtick, same demographic. Except – and this gets to the bottom of Amazon’s possible tie-cutting - the blokeish Clarkson/May/Hammond humour is intrinsically British and, even then, quite narrow. The Telegraph revealed this week that Prime has around 200 million viewers worldwide, with three-quarters of them in America. In Britain, where The Grand Tour and Clarkson’s Farm will more or less exclusively resonate, Amazon can only command 12 million subscribers. All of a sudden, £160 million seems an awful lot of money. As the GT trio found with old-TG, their form of irony doesn’t always work in America. Clarkson’s Farm, too, is probably regarded as parochial (even though it is, actually, genuinely entertaining), but US ratings for it have been particularly poor. And with any poorly performing TV property, if it doesn’t rate, it gets the chop.

The beginning-of-the end for Clarkson on Amazon is, then, pure coincidence. But that won’t keep him out of the headlines. Last week it was revealed that he e-mailed Prince Harry on Christmas Day to apologise for his Sun column, saying that his language had been “disgraceful” and he was “profoundly sorry”. A spokesperson for Harry and Meghan were less than impressed: “While a new public apology has been issued today by Mr. Clarkson, what remains to be addressed is his long-standing pattern of writing articles that spread hate rhetoric, dangerous conspiracy theories and misogyny. Unless each of his other pieces were also written ‘in a hurry’ [as he apparently stated] it is clear that this is not an isolated incident shared in haste, but rather a series of articles shared in hate.”

Clarkson has, of course, not been cancelled. He will continue presenting Who Wants To Be A Millionaire? on ITV - for now - though the network has not confirmed anything more than another series. The Sun still employs him, though his columns have been conspicuously absent, and he still has a weekly appearance in The Sunday Times. So, no, the enfante terrible hasn’t succumbed to the tofu-eating wokerati. But maybe a period of abstinence - not just by Clarkson but the rest of the reactionary commentariat constantly searching for a new club to break over Harry and Meghan’s heads - might do us all some good.